2017 was a pretty bad year for most YouTube creators due to the ADPOCALYPSE as it is referred by most Youtubers like Pewdiepie and the rest. Well, this was part of the challenges that came as a consequences that followed after YouTube came up with strict measures to punish anyone who goes against their terms. I thought that we have learnt and maybe 2018 was going to be better and more successful in terms of YouTube revenue BUT Oh boy!!
Just 3 days into 2018 came one of the biggest YouTube scandal after the most subscribed person in the history of YouTube said the N word during his gaming live stream. This time around was Logan Paul. He was in the frying pan this time round for recording a suicide victim in Japan. This caused an uproar all over the place which led to Logan Paul being removed from YouTube’s ‘special ad program’ which only a few channels have the opportunity.
But if you think about it, then you will realise that such measures do not really have a major impact to this gigantic channels like PewdiePie and Logan who enjoy more than 80 million subscribers combined and over 4 million views each per day. Even if YouTube strikes them out of the ad program this does not really affect this guys. It’s like pinchin an elephant. The creators who really get affected are the ones with less than 5000 subscribers, when YouTube decides to punish the whole community equally, YouTube does not know that the smaller channels suffer the most.
After Logan Paul did what he did, YouTube has come up with a ruling that states any channel with less that 1000 subscribers will not have ads running on their channels. That is most of African channels by the way,unless it’s a musician or a Major media house.
Most channels in Africa do achieve more than 10000 subscribers which means that no ads to all this young and upcoming creators. The creators who suffer due to the mistakes made by big shots in the YouTube world. This means that for an african child whose dream is to be a YoUtuber has to wait forever to achieve 4000 watch hours.
YouTube claims to do this in order to protect the legitimate channels which really have content that is up to standards, which I can totally agree and support but YouTube should also look into ways that can promote fairness when protecting it’s creators and not seem like favoring a few who are already established.
Africa has the fastest growing viewership after China which means it’s time for YouTube to start looking into the matter and protect creators from Africa.
We all know how expensive our equipment cost,right? well, at least for me. Most people tend to forget about how important this cameras and lenses cost or rather will cost if they happen to either mistreat them or just deteriorate from poor maintenance that can always be avoided through regular cleaning all together.
I am pretty good at keeping my equipment clean…. Peter Mckinnon
Being a photographer in a 3rd world country
As an African Photographer it is very religious to make sure that I clean my camera equipment due to the climate of the sub-saharan climate which is windy and dusty. My Camera and most importantly my Nikon lense happen to be very dusty most of the time due to these harsh climates and that’s why I recommend it’s very important for every photographer to rethink about cleaning their lenses regularly.
I don’t have a very expensive lenses; don’t get me wrong! It’s just that my camera happens to be my source of livelihood and to be honest I can’t afford to lose it especially from having dusty lenses which is something that will take about five minutes of my life. I can’t lose my livelihood from that? I am not that person!
To help myself understand more about this major problem that most of us photographers tend to ignore, I decided to go online and find out what most ‘BIG’ photographers think of this topic and to my luck I came across one Canadian Youtuber who from that point happened to be my favorite photographers and Youtuber. On one of his videos, he clearly explained why it’s important to clean your DSLR lenses and I couldn’t agree more. Peter Mckinnon explained that he has had always not thought that his cameras could be any ‘FILTHIER’ than what he considered to be slight dust from his daily shooting in Canada but that all changed when he visited Kenya.
In Kenya, Peter Mckinnon noticed that his equipment were more dusty than what he has always known. Welcome to Africa Pete! He said that his equipment was filled with dust and that’s when Peter appreciated MAX whose camera had been ‘Filthy’ from his long stays in Kenya. Peter had to learn the hard way. Who said ‘Hakuna Matata’ in Africa?
This didn’t Make Pete stop cleaning his lenses though. It’s also very important for all other Photographers; big or small to it important to take care of our lenses and equipment because this is our ‘guns’ and we should always shoot to protect our careers.
You can watch the video below that Peter Mckinnon shared 🙂